Godin says bad behavior and irrationality are driven by fear. Fear motivates, not necessarily in the right direction, but it indeed does energize. So, If you want an answer to the question “Why?” ask this question: What are you afraid of? That’s a great question to add to the toolbox in addition to one that we already use: Where are you lacking confidence right now?

Hmmm.

If you want to change behavior, address the fear.

Hmmmm.

What chance is there that you are holding back, sabotaging yourself, short circuiting your success because you are afraid?

If you want to change the behavior, address your fears.

Hmmm. I think I like it……