I’ve been thinking a lot about the final 5%; about not letting up; about pushing through till the end; about playing hard ’til the buzzer sounds.

It’s easy to complete 10 of your 12 reps on the weights and think “Aw, I lifted today. That’s good enough.”

It’s easy to walk 2 1/2 of your three miles of exercise and think “Aw, that’s enough.”

It’s easy to think that your spouse or kids or co-workers know you love them so there’s no need to tell them.

When you are winning in the athletic contest or the game of business, it’s tempting to ease up—to relax and coast until the buzzer sounds, and that’s when your competitor overtakes you and you lose the game.

It’s all about the final 5%.

When I was a kid playing baseball my coaches always made a big deal about running out first base even though it was obvious you were about to be thrown out. You never know when the first baseman is going to drop the ball; Likely when he thinks to himself “aw, this is easy. We got him.” So he slacks, doesn’t bear down, fails to focus, gets careless, drops the ball, and misses the easy out. He didn’t give it the final 5%.

Success is often about persistence—hanging on just a little bit longer than everyone else. Then you win the game and get all the marbles because everyone else quit and went home. They were ninety-five-percenters.

I want to be the guy who gives the final 5%, and get’s the 100% for doing so. That’s the kind of people I want on my team, and in my tribe. Those are the people who win.

In the midst of an 80% culture (or 60%, or whatever it really is out there) you and I can excel as champions if we’ll learn to be hundred-percenters. But even excellent people like us are tempted to pull up short and coast, and it jeopardizes us.

How are you doing with the final 5%?