Godin says bad behavior and irrationality are driven by fear. Fear motivates, not necessarily in the right direction, but it indeed does energize. So, If you want an answer to the question “Why?” ask this question: What are you afraid of? That’s a great question to add to the toolbox in addition to one that we already use: Where are you lacking confidence right now?

Hmmm.

If you want to change behavior, address the fear.

Hmmmm.

What chance is there that you are holding back, sabotaging yourself, short circuiting your success because you are afraid?

If you want to change the behavior, address your fears.

Hmmm. I think I like it……

Right People + Right Thinking = Right Results

The future belongs to the risk takers, not the security seekers. The more you seek security, the less of it you will have. The more you pursue opportunity, the more security you will achieve.

We wouldn’t be where we are, if it weren’t for the people who are with us.

The people who are with us wouldn’t be where they are if it weren’t for us.

Together, we are better. The whole is greater, than the sum of the parts.

These are the words of Seth Godin, so good that I wanted to capture them for my team:

People don’t coalesce into active and committed tribes around the status quo.

The only vibrant tribes in our communities are the ones closer the edges, or those trying to make change. The center is large, but it’s not connected.

If you’re trying to build a tribe, a community or a movement, and you want it to be safe and beyond reproach at the same time, you will fail.

Heretical thoughts, delivered in a way that capture the attention of the minority–that’s the path that works.